Things I love: music, advertising, creativity, company.
I already blog about music, why not advertising?
Last summer Pantene created a campaign where they would insert 4 or 5 sequential ads in magazines. I thought that was genius, but I knew it had to be very expensive (although P&G can afford a lot). I picked up an InStyle at the grocery store today. I read magazines backwards, starting at the end and ending at the beginning. The last 14 pages (so the first) were all gap ads. That blew Pantene away. Hopefully this campaign works out for Gap, which has recently been passed by Zara as the world's largest fashion retailer.
