Tough Times

I'm excited to see how advertising will change in the next year or so, specifically due to the economic downturn. Ad agencies and marketing firms will be forced to stretch their dollars... and hopefully engage in interesting guerilla tactics.

To the streets!!!

A few months ago Burger King dropped wallets on Chicago streets.
Contents:
-Map containing Burger King locations
-GIft card to Burger King
-A Burger King ID
-A Burger King sticker
-Cash ($1-$100)
-A pack of gum (Not really, but it would have been a nice touch!)

Get it, King...

Talking about my generation

When Dad used to work for Pepsi, every time we said "Coke" we had to say "Pepsi, Pepsi, Pepsi" as if to redeem ourselves. I grew up on Pepsi, and honestly never knew anything other than Mountain Dew, Mug Root Beer, Orange Slice...

Drastic change in college. I started drinking only Coca-Cola. I would even ask at restaurants if they served Coke or Pepsi products.

Server: We sell Pepsi.
Me: I'll have a water.

Just before the Super Bowl, Pepsi launched a whole new campaign. They redesigned the Pepsi logo, packaging, and most importantly (to me, at least) the commercials. I DVRed the Super Bowl so I could re-watch the Pepsi ads. And my favorite...

What a terrific re-branding job since TBWA's acquisition of Pepsi's American account. May I have a Pepsi?