Double Size THIS.

I was eating at BK the other day (how totally American of me), and I saw an ad for the Chic'n Crisp, BBQ Bacon, and Pork BBQ burgers.


The best part of this ad is not the shields depicting the types of meat: chicken, beef and pork.

The best part, without a doubt, is wondering whether or not these burgers come "with fries and a coke at regular size" or actually "with fries and a coke at regular size + fries and a coke." As seen below...

Thai Delights

Talk about some ads that really make you want chocolate. I'm not much of a chocolate fan, but with the strawberry cream and chocolate basically oozing out, I couldn't help it. I had to go to 7-11 and try one as soon as I got off the sky train. I still miss my Milkyways and Snickers from home, but these Thai delights will do for now.

Building Blocks of Life

Emporium, one of the premiere shopping malls in Bangkok, opened a Lego display last week that is absolutely unbelievable. The display includes work stations for children, Bangkok building and landmark replicas made from Legos, a stage where kids can show their own creativity through dancing, singing and acting, and (of course) lego products. Every time I've been by the mall, the Lego area is completely packed with tourists and locals alike, snapping photos and encouraging their children to play. It's a wonderful world when busy adults can be taken back to youth, remembering it's always an adventure to create.

Fast Just Got a Little Lazier

Why do we love fast food so much? It can't be pure quality or dining experience. It's not because it's cheap (there's no dollar menu here). It's not because it's fast (most items are made to order). We like fast food, not because we want it fast, but because we like things to be easy.

The fast food in Bangkok allows for an easier time: Fast food delivery. It might be the greatest thing since, well, fast food.

Heineken

Talk about a new stance about global warming. All political and personal views aside, I like that this buzz word has taken on a new meaning in Heineken ads. People are all about living "green," buying grocery bags from recycled materials, and wearing clothes reminding people to recycle, etc. But would anyone actually sacrifice a cold beer for the sake of the environment? Probably not. Thank you Heineken for helping us survive global warming!

Branding in a 3rd World Country

What is a Lexus? Go to Cambodia and you'll see.

Crossing over from the Thai border into Cambodia is a major moment. You think, "I've really just entered a 3rd world country." People are pulling large carts filled with items to sell, something you'd expect during the 1890's in any major city. Naked toddlers are running through the streets and playing in mud. Elephants are, unlike the States, used for transporting goods.

But then we arrived in Siem Reap, which is possibly the richest place (relatively) in all of Cambodia. Although tuk-tuks, motorbikes and taxis cover the road, there are sporadic sightings of Lexus SUVs. But it's not the sight of a Lexus that is the spectacle; it's the branding decals.





Entering this country, I never would have thought an 8-year old child would know what a Lexus was. I was wrong.

Uniformity

Isn't the whole point of an advertising campaign uniformity?

Take Coors for example. Great branding campaign: the blue mountains.

The biggest let-down? A luke-warm beer... when all you want is a cold, refreshing beer to, literally, chill out. That's why the blue mountains are a clever way to let the consumer know they are getting what they want.



I've seen Coors implement this campaign on their packaging (bottles and cans) for awhile now, but the other day I saw a great addition: Coors glasses. There is a new bar/eatery in downtown Waco that opened recently: Square Bar. I went with my boyfriend to watch a Celtics playoff game, and two friends joined us after half-time. They ordered Coors, and the beer arrived in beautifully branded Coors cups with blue mountains, signifying its cold, crisp taste.

I've been amazed by this ever since.

Until today. When all of my excitement went down the tube after seeing a Coors truck outside Viteks. It lacked the blue mountains and left me utterly disappointed.