Snuggie... Sales of 4 million units?!

I heard it on the news. I didn't believe it, so I did further research. And there it was: the first link on google. To Ad Age. It's legit. Hard to believe, but so serious.

The Snuggie commercials have become a favorite between my friends and me. People around in a circle... roasting marshmallows. Looks like some freaky cult. Oh, and my favorite- at a sporting event. Will the day ever come where I'll see the Snuggie in action in a public place? Of course I sent out a mass text "Just in: the snuggie has sold 4 million units!!!!!!!!!!!"

Expected responses: "hahaha" "no way" "that thing actually sold?!"

Actual response: Good to know! My mom bought 5...

The Snuggie is infiltrating my life.

http://adage.com/article?article_id=134080 (If you, also, need proof)

New Blog

Things I love: music, advertising, creativity, company.

I already blog about music, why not advertising?

Last summer Pantene created a campaign where they would insert 4 or 5 sequential ads in magazines. I thought that was genius, but I knew it had to be very expensive (although P&G can afford a lot). I picked up an InStyle at the grocery store today. I read magazines backwards, starting at the end and ending at the beginning. The last 14 pages (so the first) were all gap ads. That blew Pantene away. Hopefully this campaign works out for Gap, which has recently been passed by Zara as the world's largest fashion retailer.