Snuggie... Sales of 4 million units?!

I heard it on the news. I didn't believe it, so I did further research. And there it was: the first link on google. To Ad Age. It's legit. Hard to believe, but so serious.

The Snuggie commercials have become a favorite between my friends and me. People around in a circle... roasting marshmallows. Looks like some freaky cult. Oh, and my favorite- at a sporting event. Will the day ever come where I'll see the Snuggie in action in a public place? Of course I sent out a mass text "Just in: the snuggie has sold 4 million units!!!!!!!!!!!"

Expected responses: "hahaha" "no way" "that thing actually sold?!"

Actual response: Good to know! My mom bought 5...

The Snuggie is infiltrating my life.

http://adage.com/article?article_id=134080 (If you, also, need proof)