Friday, July 17, 2009

Branding in a 3rd World Country

What is a Lexus? Go to Cambodia and you'll see.

Crossing over from the Thai border into Cambodia is a major moment. You think, "I've really just entered a 3rd world country." People are pulling large carts filled with items to sell, something you'd expect during the 1890's in any major city. Naked toddlers are running through the streets and playing in mud. Elephants are, unlike the States, used for transporting goods.

But then we arrived in Siem Reap, which is possibly the richest place (relatively) in all of Cambodia. Although tuk-tuks, motorbikes and taxis cover the road, there are sporadic sightings of Lexus SUVs. But it's not the sight of a Lexus that is the spectacle; it's the branding decals.





Entering this country, I never would have thought an 8-year old child would know what a Lexus was. I was wrong.