Take Coors for example. Great branding campaign: the blue mountains.
The biggest let-down? A luke-warm beer... when all you want is a cold, refreshing beer to, literally, chill out. That's why the blue mountains are a clever way to let the consumer know they are getting what they want.
I've seen Coors implement this campaign on their packaging (bottles and cans) for awhile now, but the other day I saw a great addition: Coors glasses. There is a new bar/eatery in downtown Waco that opened recently: Square Bar. I went with my boyfriend to watch a Celtics playoff game, and two friends joined us after half-time. They ordered Coors, and the beer arrived in beautifully branded Coors cups with blue mountains, signifying its cold, crisp taste.
I've been amazed by this ever since.
Until today. When all of my excitement went down the tube after seeing a Coors truck outside Viteks. It lacked the blue mountains and left me utterly disappointed.
